Vitl's Freshly Debuted 'Health Objectives' Product Line Hits Shelves at Sainsbury's Markets

Sainsbury's welcomed the introduction of Vitl's 'Health Goals' product line in its stores, according to recent industry news.

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2025 September 20 . 4:57 AM

2 min read

Vitl's New Health Objectives Line Hits Sainsbury's Shelves

Vitl's Freshly Debuted 'Health Objectives' Product Line Hits Shelves at Sainsbury's Markets

Vitl.com, one of the UK's largest online personalised nutrition companies, has taken a significant step forward in its growth strategy by partnering with Sainsbury's. This distribution deal marks a disruption in the category for Vitl.com and allows the company to deliver affordable, high-quality, and targeted nutritional supplements to a greater audience.

Jonathan Relph, CEO of Vitl.com, commented on the distribution deal, stating it's an exciting milestone for Vitl to be launching in Sainsbury's. "We're thrilled to be making our products more accessible to people across the UK," he said.

The range set to hit shelves at Sainsbury's includes eight new products, each tailored to target specific health goals. These include Immunity Support, designed to bolster a healthy immune system; Daily Biotic, which aids the gut to function at its best, including processing and digesting foods; and Sweet Sleep, formulated to help users get a well-rested night's sleep. Other products in the range include Rise & Energise, Women's Multivitamin, Men's Multivitamin, and Skin & Beauty products.

The distribution deal signifies a strategic move by Vitl to increase its market presence beyond its already fast-growing direct-to-consumer (D2C) operations. The company integrates at-home DNA and blood tests into its results, providing personalised vitamin recommendations.

The distribution deal also enables Vitl to reach an audience beyond its current online customer base. Vitamin D, intended to aid the 60-90% of UK residents with their deficiencies, is one product that will now be available to a wider audience through Sainsbury's stores nationwide.

Rise & Energise, designed to help with afternoon slumps and energy dips, is another product that will be available in Sainsbury's stores. This product, along with the rest of the range, is expected to contribute to Vitl's continued growth and success in the personalised nutrition market.

The distribution deal comes after Care/of, another personalised nutrition company, developed an adjusted product line supporting specific health goals like immune strength, sleep, and energy, and it became available in Sainsbury's stores for the first time in March 2023.

For those interested in personalised vitamin recommendations, they can visit www.Vitl.com to find out more. The company is committed to making personalised nutrition accessible and affordable for everyone, and this distribution deal is a step towards achieving that goal.