Unibet Kicks Off Health Awareness Campaign Focused on Cardiac Wellness
Unibet, the global online gambling company, has joined forces with Tour de Tietema for a heart health awareness campaign titled 'Follow Your Heart'. This collaboration extends to the Tour of Antalya, as announced recently.
The campaign aims to educate the public on vital lifesaving skills, with a particular focus on cardiopulmonary resuscitation (CPR). An Augmented Reality (AR) experience is at the heart of this initiative, offering an interactive and engaging way to learn CPR techniques. This AR experience guides users through an eight-step process of lifesaving resuscitation, making it easier for people to grasp the critical steps involved.
Digital versions of team owners Bas Tietema, Devin van der Wiel, and Josse Wester are featured in the AR experience, adding a personal touch to the educational tool. The TDT-Unibet cycling team is also participating, with their jersey design emphasizing the importance of heart health. Hearts on the sleeves and the eight lifesaving skills forming a heart on the back are striking visual elements that catch the eye.
Tour de Tietema's wide reach inspired them to use the campaign to bring attention to heart health issues and lifesaving skills. The cycling team's General Manager, Dennis Marien, has expressed interest in educating more Belgians about lifesaving skills, mirroring the sentiments of Bas Tietema, one of the owners of Tour de Tietema, who has expressed concern about heart problems within the cycling community and the lack of knowledge on how to respond in emergencies.
While there is no definitive data on the campaign's impact in the Netherlands and Belgium, it is clear that Unibet's 'Follow Your Heart' campaign offers a unique and innovative approach to raising awareness and educating the public on lifesaving skills. For those interested in detailed impact metrics such as reach, user engagement rates, or changes in CPR training uptake attributable to the campaign, it is recommended to check Unibet's official releases, local health organizations' reports, or advertising case studies that might have assessed this campaign.
In the Tour of Antalya, the TDT-Unibet cycling team will wear their unique 'Follow Your Heart' jersey, continuing to spread the message of heart health and lifesaving skills. This collaboration between Unibet and Tour de Tietema is a testament to the power of sport in raising awareness and inspiring positive change.
- Unibet, a global online gambling company, has collaborated with Tour de Tietema to launch a heart health awareness campaign called 'Follow Your Heart'.
- The initiative includes an Augmented Reality (AR) experience that teaches CPR techniques in an interactive and engaging manner.
- The AR experience includes digital versions of team owners Bas Tietema, Devin van der Wiel, and Josse Wester, adding a personal touch to the educational tool.
- Tour de Tietema's General Manager, Dennis Marien, is keen on educating more Belgians about lifesaving skills, reflecting concerns raised by Bas Tietema about heart problems and emergency response within the cycling community.
