Peloton Expands Retail, Launches New Cross Training Series and Pro Series
Peloton, the popular fitness brand, is expanding its retail presence and product offerings. It has partnered with Johnson Fitness & Wellness to bring its high-tech workout machines to over 100 stores nationwide. Additionally, Peloton is opening microstores in high-traffic malls, allowing customers to test its equipment before buying.
Peloton's latest Cross Training Series machines, set to arrive in Johnson Fitness & Wellness stores, boast impressive features. They include built-in cameras for real-time feedback, upgraded processors, premium audio by Sonos, and integrated cooling fans for a comfortable workout experience.
The Cross Training Series also introduces AI-powered form feedback during strength classes, tracking reps, and suggesting weights. This innovation complements Peloton's existing Bike+, Tread, and Tread+ models, which also feature built-in cameras and advanced technology.
Meanwhile, Peloton is venturing into commercial spaces with the Peloton Pro Series. This new line caters to hotels, residential buildings, and corporate wellness centers, further expanding Peloton's reach.
The global fitness equipment market is projected to grow significantly by 2030, reflecting the increasing demand for home and commercial workout solutions.
Through its partnership with Johnson Fitness & Wellness and the launch of new products and retail spaces, Peloton is making its high-tech fitness offerings more accessible. Consumers can now try Peloton equipment in person before committing to a purchase, while businesses can invest in Peloton's commercial-ready equipment to enhance their fitness facilities.
