Organic food expansion in the expert market: Alpro debuts 'Alpro Bio' range, launching in August
Alpro, a subsidiary of the food company Danone, has announced the introduction of a new range of organic plant-based products called Alpro Bio. The new range is set to hit the organic retail trade and drugstores from mid-August.
Alpro Bio stands for diversity, taste, and a modern brand presence. The range includes five plant-based drinks - Alpro Bio Oat Drink No Sugar, Alpro Bio Almond Drink No Sugar, Alpro Bio Soy Drink No Sugar, Alpro Bio Coconut Almond Drink, and Alpro Bio Barista Oat Drink. There's also Alpro Bio Cooking Soy, a cooking cream, as part of the range.
The RRPs for the Alpro Bio products are as follows: 2.49 EUR for the Oat Drink No Sugar, 3.29 EUR for the Almond Drink No Sugar, 2.49 EUR for the Soy Drink No Sugar, 3.29 EUR for the Coconut Almond Drink, 2.89 EUR for the Barista Oat Drink, and 1.49 EUR for the Cooking Soy.
Since 1980, Alpro has been promoting a balanced diet and a more sustainable lifestyle. With the introduction of Alpro Bio, the brand aims to make itself more present in the organic retail trade and drugstores. The Alpro Bio range features popular flavors and innovative newcomers like Coconut Almond.
Alpro has been producing plant-based foods and drinks for over 40 years. The main ingredients used in Alpro's products are soybeans, almonds, and oats. The brand's commitment to sustainability is further evidenced by its B Corp certification since 2018.
For further information about Alpro and the Alpro Bio range, visit www.alpro.com. The press contact for Alpro can be reached at Paulina Poerters at [email protected] or Tel. +49 89 883 999 25.
Alpro's broader expansion efforts include converting a dairy facility in France into an oat milk production site, highlighting Danone's commitment to plant-based products. The launch of new plant protein products and smaller pack sizes reflects a strategy to diversify product lines and appeal to evolving consumer preferences, especially among younger consumers who prioritize taste and sustainability.
In addition to Alpro Bio, the brand has introduced specialized lines such as Alpro Kids, featuring low-sugar, fortified plant-based milks and yogurts designed for children, launched in the UK with plans for wider availability.
In summary, Alpro Bio represents part of Alpro’s continued growth into organic plant-based food categories under Danone’s ownership, with new product launches supported by marketing campaigns and production facility upgrades, reflecting rising global demand for sustainable, organic, and plant-based nutrition.
Alpro Bio, as part of Alpro's range, incorporates plant-based products that aim to provide diversity and modern appeal for health-and-wellness enthusiasts. The collection includes various organic plant-based drinks and a cooking cream, with options like Alpro Bio Oat Drink No Sugar or Alpro Bio Coconut Almond Drink, made from soybeans, almonds, and oats. Alpro's commitment to sustainable lifestyle choices and healthy diets aligns with the food-and-drink market trend, touching upon the broader expansion towards plant-based nutrition.
