New Year's Pledge of 2025: An Exceptional Resolution Encouraging Vegan Lifestyle for All Participants
Veganuary 2025: A Global Vegan Revolution
Veganuary 2025 has taken the world by storm, with millions of people diving into a plant-based lifestyle. This global phenomenon isn't just about a New Year's resolution, it's a full-on revolution that's reshaping our diets and redefining the food industry [1].
It's like Christmas for the veggie business, according to Steffen Zeller, marketing chief of Rügenwalder Mühle [2]. This year, the movement is bigger than ever, with heavy hitters like Rewe, Edeka, Aldi Nord, Aldi Süd, and Lidl getting in on the action. Even delivery services like Flaschenpost are jumping on the vegan bandwagon, making it easier than ever to go plant-based [2].
The vegan revolution is happening on multiple fronts. Ferrero has caused a stir with a plant-based Nutella, while brands like Ritter Sport and Dr. Oetker are introducing new vegan offerings [2]. In the kitchen, IKEA is serving up plant-based seafood, and popular eateries like Burger King and North Sea are offering vegan options. Bakery chains like Backwerk and Le Crobag are getting in on the action too [2]. With so many choices, there's never been a better time to give veganism a try.
Veganuary isn't just about what we eat, it's about taking a stand for the planet and our health. Science shows that plant-based diets can reduce greenhouse gas emissions by up to 81% in Germany [3]. That's good news for the environment, as we strive to combat climate change. Plus, a plant-based diet can contribute to improved health outcomes, helping ease the burden on healthcare systems [3].
The movement is particularly popular among younger generations, with 46% of millennials and 44% of Gen Z supporting the action in Germany [4]. If you're thinking about joining the vegan revolution, don't worry, you're not alone. You can sign up for daily support through Veganuary's newsletter, with tips on shopping for vegan groceries, simple recipes, and advice from vegan celebrities like Bryan Adams and Woody Harrelson [5].
So, are you ready to join the vegan revolution and make a positive impact on the planet and your health? Veganuary 2026 is just around the corner, so start planning now!
*Based on YouGov surveys in Veganuary campaign countries and current population estimates of those countries.
*Based on a YouGov survey commissioned by Kleinanzeigen.
[1] Oxford University Study: https://www.ox.ac.uk/news/2016-09-14-vegan-diet-could-save-planet
[2] Rügenwalder Mühle Interview: https://www.presseportal.de/pm/139346/5922985
[3] Ökotest Report: https://www.oekotest.org/news/klimaschonender-vegane-ernaehrung-380181
[4] Pop Star Kerstin Ott and Comedy Legend Atze Schröder Call for Veganuary: https://veganuary.com/en/5-good-reasons-for-vegan-diet/
[5] Veganuary Tips: Easy Ingredient Swaps - How to Cook Your Favorite Dishes Plant-Based: https://veganuary.com/en/press/media-center/?wpcp_link=JTdCJTIyc291cmNlJTIyJTNBJTIyMjkwMGMxYWJlNWE4NjllZDE1OTdhZDZiZDZjOWJkZTclMjIlMkMlMjJhY2NvdW50X2lkJTIyJTNBJTIyNmMyNDY5YzgtZDUzZS00OWM3LWFkMDctYWQwY2MyYmNkZDU5JTIyJTJDJTIyZHJpdmVfaWQlMjIlM0ElMjJXeUl3TVRSVE5UUkdWRTVHVWpORU4xbEJRelpYVmtjelRrTlBNMHcwV0V4V1VGRTBJaXdpTURFMFV6VTBSbFJMUzBFM1JGUlpSalJHVTA1QlNVMVZWVmRJVWpKUFFrZ3pOQ0pkJTIyJTJDJTIyZm9jdXNfaWQlMjIlM0ElMjIwMTRTNTRGVE4yWTRNTFdUU1RJQkYyS1NMN0xURDVCQUgzJTIyJTdE#folder-id=014S54FTKKA7DTYF4FSNAIMUUWHR2OBH34&parent-id=014S54FTNFR3D7YAC6WVG3NCO3L4XLVPQ4
[6] Veganuary Recipes: In this cookbook, Bryan Adams, Jane Goodall, and Woody Harrelson reveal what's on their tables: https://veganuary.com/en/veganuary-celebrity-cookbook-woody-harrelson/
[7] Veganuary Tips: Easy Ingredient Swaps - How to Cook Your Favorite Dishes Plant-Based: https://veganuary.com/en/press/media-center/?wpcp_link=JTdCJTIyc291cmNlJTIyJTNBJTIyMjkwMGMxYWJlNWE4NjllZDE1OTdhZDZiZDZjOWJkZTclMjIlMkMlMjJhY2NvdW50X2lkJTIyJTNBJTIyNmMyNDY5YzgtZDUzZS00OWM3LWFkMDctYWQwY2MyYmNkZDU5JTIyJTJDJTIyZHJpdmVfaWQlMjIlM0ElMjJiIXRyTXJET2FSVUVXUUxWdm1sQXlFa0pKWS1BMWR1enhGb0J0ZTZZVHhZQ0Z1X2h5aUlELU9RSWE2dmx3MXVnYk8lMjIlMkMlMjJsYXN0Rm9sZGVyJTIyJTNBJTIyMDE0UzU0RlRLS0E3RFRZRjRGU05BSU1VVVdIUjJPQkgzNCUyMiUyQyUyMmZvbGRlclBhdGglMjIlM0ElMjIwMTRTNTRGVE4yWTRNTFdUU1RJQkYyS1NMN0xURDVCQUgzJTIyJTdE#folder-id=014S54FTKKA7DTYF4FSNAIMUUWHR2OBH34&parent-id=014S54FTNFR3D7YAC6WVG3NCO3L4XLVPQ4
[8] Veganuary Media Kit: https://veganuary.com/en/press/mediakit/
[9] Veganuary Media Center: https://veganuary.com/en/press/media-center
Press Contact: Mirjam Schmitt, Communications Manager, 49 (0)175 9905 945, [email protected], www.veganuary.de
Original Content by: Veganuary, transmitted through news aktuellSource: ots
- The global vegan revolution, as seen in Veganuary 2025, is not limited to diets but extends to health-and-wellness, lifestyle, science, and food-and-drink sectors, with various brands introducing new vegan offerings.
- Embracing a plant-based lifestyle during Veganuary 2025 not only supports a healthier lifestyle but also contributes to the environment by reducing greenhouse gas emissions, making it a win-win for both health and health-and-wellness and the planet.
