Nationwide Campaign: Bally's Joins Forces in the Battle Against Breast Cancer Nationwide
In October, Bally's Corporation, a leading name in the gaming and entertainment industry, showcased its commitment to supporting those affected by breast cancer. The company, which owns and manages 15 casinos across 10 states, a golf course in New York, and a horse racetrack in Colorado, among other properties, took part in various initiatives to raise awareness and funds for the cause.
Bally's Corporation's efforts extended beyond its casinos, with properties like Bally's Dover wearing pink attire to raise awareness. The company also partnered with Teremana Tequila, Cointreau, and American Beverage Marketers for the Pink Your Drink campaign, where each participating Bally's property donated $1 for every Pink Your Drink cocktail or mocktail sold to the American Cancer Society (ACS).
The Pink Your Drink campaign saw the creation of two specially crafted beverages: the Pink Your Drink Margarita and the Pink Your Drink Mocktail. Bally's Lincoln hosted a Zumbathon event, raising over $3,000 for breast cancer awareness, while the proceeds from the event at Bally's Atlantic City supported their Employee Sunshine Fund for team members battling cancer.
Bally's properties across the country participated in a range of activities. Bally's Black Hawk, Bally's Lake Tahoe, Bally's Golf Links at Ferry Point, and Bally's Kansas City joined the Pink Your Drink campaign. Bally's Evansville, Vicksburg, and Chicago also participated in breast cancer awareness initiatives.
Employees at Bally's Quad Cities raised funds for Gilda's Club of Quad Cities by wearing jeans and pink attire. Bally's in Rhode Island participated in the Making Strides Against Breast Cancer Walk in Providence. Meanwhile, Bally's Atlantic City team members participated in the Making Strides Walk in Ocean City, NJ.
Bally's Corporation, which also owns Bally's Interactive International, Bally Bet, and Bally Casino, and trades on the New York Stock Exchange under the ticker symbol "BALY", continues to be a significant player in the industry. With approximately 10,600 employees and rights to developable land in Las Vegas post the closure of the Tropicana, the company is poised to make a lasting impact in the fight against breast cancer.
While specific details about the funds raised during Breast Cancer Awareness Month 2024 across their various properties are not yet available, Bally's Corporation's dedication to improving the lives of those affected by breast cancer remains unwavering. For precise details about the 2024 initiatives, official press releases or statements from Bally's would be required.
- Bally's Corporation, in partnership with Teremana Tequila, Cointreau, and American Beverage Marketers, launched the Pink Your Drink campaign, donating $1 for every cocktail or mocktail sold to the American Cancer Society (ACS).
- Employees at Bally's Quad Cities raised funds for the Gilda's Club of Quad Cities by wearing jeans and pink attire, while Bally's in Rhode Island participated in the Making Strides Against Breast Cancer Walk in Providence.
- Extending its support beyond the gaming and entertainment industry, Bally's Black Hawk, Bally's Lake Tahoe, Bally's Golf Links at Ferry Point, and Bally's Kansas City joined the Pink Your Drink campaign, aiming to raise funds for breast cancer awareness.
- Bally's Corporation, with its significant presence in the sports betting, casino, and health-and-wellness industries (through Bally Bet, Bally Casino, and women's health initiatives among others), continues to demonstrate its commitment to the fight against breast cancer and improving the lives of those affected by medical-conditions like cancer.
