Lidl infuses vitality into the Lidl Germany Tour, emphasizing nutritional and physical fitness in cycling competitions
Lidl Germany Tour 2025 Set to Delight Fans and Cyclists
Get ready for an exciting five-day journey as the Lidl Germany Tour returns from August 20 to 24, 2025. This professional cycling race will cover 741 kilometers across Germany, starting in Essen and finishing in Magdeburg.
The Race Route
The race will traverse through North Rhine-Westphalia, Hesse, and Saxony-Anhalt, connecting experienced host cities Essen, Arnsberg, and Kassel with debut cities Herford, Halle (Saale), and Magdeburg. The route includes a prologue in Essen, followed by four stages: Essen to Herford, Herford to Arnsberg, Arnsberg to Kassel, and Halle (Saale) to Magdeburg.
Lidl's Role
Lidl, as the main sponsor, namesake, and "Official Freshness Partner," is committed to making the Lidl Germany Tour an unforgettable experience. The company aims to support professional cycling and promote conscious nutrition and exercise.
Activities and Highlights
Lidl's health-oriented fan activities will be a key feature of the tour. At the starting and finishing areas, vegan "Vemondo" frozen yogurts, fresh fruit salad, and "Alesto" snacks will be offered. The Lidl Fresh Sprint, a spinning bike competition, will also take place during the race.
Before the tour starts, Hamburg hosts the Bikeleasing.de Kids Race on Mönckebergstraße, a cycling event for children aged 2 to 12 on balance and small bikes. This event creates a family-oriented cycling experience.
Exclusive Offers
Winners of the Lidl Fresh Sprint can win VIP tickets for the Lidl Germany Tour 2026, a limited-edition tour jersey 2025, or a 200-euro Lidl voucher. An exclusive food truck awaits Lidl employees at the finish of the official stage of the Germany Tour.
Lidl's Involvement
Lidl's Instagram channel is sharing exciting and authentic insights into the race with influencer Paul Ripke. Lidl employees participate in nationwide and regional activities around the stages of the tour, including employee rides. Stores near the race route are made aware of the Lidl Germany Tour, making it part of Lidl's social responsibility in the field of "promoting health."
For More Information
For more information about the Lidl Germany Tour, visit www.deutschland-tour.com. For more information about Lidl in Germany, visit unternehmen.lidl.de/newsroom/boilerplate.
The Lidl Germany Tour is part of Lidl's commitment to sustainability for a healthy and active lifestyle. Don't miss out on the action – mark your calendars for August 20 to 24, 2025!
- In addition to supporting professional cycling, Lidl is also promoting conscious nutrition and exercise by offering health-oriented fan activities, such as vegan frozen yogurts, fresh fruit salad, and snacks at the starting and finishing areas, and a spinning bike competition known as the Lidl Fresh Sprint.
- As part of their commitment to sustainability for a healthy and active lifestyle, Lidl is also offering exclusive rewards for winners of the Lidl Fresh Sprint, including VIP tickets for the Lidl Germany Tour 2026, a limited-edition tour jersey 2025, or a 200-euro Lidl voucher.
- Lidl's Instagram channel is sharing exciting and authentic insights into the race with influencer Paul Ripke, and Lidl employees participate in nationwide and regional activities around the stages of the tour, making it part of Lidl's social responsibility in the field of "promoting health" and aligning with broader themes of science (sustainability, health), health-and-wellness (fitness, exercise, nutrition), lifestyle, and food-and-drink (yogurts, snacks, cycling events for children).
