Investment group led by CRED's Kunal Shah and Zeropearl VC, along with other parties, pour $1.1 million into nutrition brand Supply6, which boasts AB de Villiers as an endorser.
In the bustling tech hub of Bengaluru, a dynamic direct-to-consumer (D2C) nutrition brand named Supply6 has secured $1.1 million (Rs 9.1 crore) in a seed funding round. Founded in 2020 by Vaibhav Bhandari, Rahul Jacob, and Daniel Rossi, the company has been making waves in the industry with its innovative approach to nutrition.
The funding round was led by Zeropearl VC, with notable participants including CRED CEO Kunal Shah, Ashutosh Valani and Priyank Shah of Renee Cosmetics, Yogesh Kabra of XYXX, and others. This investment will be used to expand the product pipeline, further clinical studies, and the development of new formats.
The flagship product of Supply6, the Supply6 360 sachet, contains 63 essential nutrients, including vitamins, minerals, probiotics, and plant-based superfoods. Each serving provides close to 95% of the recommended daily allowance of Vitamin B12 and 83% of Vitamin D3. This comprehensive nutrition profile has helped the brand claim a 45% repeat-purchase rate.
South African cricketer AB de Villiers is among the brand's high-profile endorsers. As of September 2025, Supply6 has built a customer base of more than 2 lakh, and the product is available on various platforms such as Amazon, Flipkart, Blinkit, Zepto, and Instamart.
In addition to the flagship product, Supply6 has recently launched a new product, Salts, a zero-sugar hydration mix. The startup aims to strengthen leadership roles, deepen its distribution across quick-commerce channels, and selectively enter high-adoption markets like the GCC and English-speaking countries.
Prior to the recent funding round, Supply6 had raised Rs 10 crore in funding. The company develops its products based on six pillars of balanced nutrition: protein, carbohydrates, fats, fibre, vitamins, and minerals. With this fresh injection of funds, Supply6 is poised to continue its mission of providing accessible, high-quality nutrition to consumers.
