Gobie H2O's Shark Tank Success and Uncertain Future
Gobie H2O, a water bottle designed to filter tap water on the go, gained attention when it appeared on Shark Tank. Founder Rusty Allen accepted an offer from Daymond John, leading to the company's expansion. However, the current status of Gobie H2O remains uncertain due to its website's unavailability since August 2021.
Rusty Allen, an industrial designer, created Gobie H2O to encourage tap water consumption and reduce plastic waste. The bottle, made from BPA-free Tritan, features a carbon-based filter that removes chlorine, minerals, and unpleasant odors from tap water. The filters last for approximately three months or until they've cleaned nearly 100 gallons of water, and are made from biodegradable coconut shells.
Allen appeared on Shark Tank's fourth season seeking $300,000 in exchange for 10% of Gobie H2O's equity. Daymond John offered $300,000, but his offer was contingent on the product entering a big-box store. Allen accepted the offer, leading to Gobie H2O's growth and success. The company's bottle has helped many people overcome their aversion to tap water due to its odor and taste, making it a safer and more environmentally friendly option.
Gobie H2O's innovative design and filtration system have made it a popular choice for those seeking to reduce water waste and drink safer tap water. Despite its uncertain current status, the company's impact on promoting tap water consumption and reducing plastic waste is undeniable. As tap water safety remains uncertain in many countries, including some regions in the United States, products like Gobie H2O continue to be relevant and necessary.
