Future of ETBWS 2025: Science-driven Wellness Strategy by The Good Bug
Published on July 10, 2025, at 11:40 AM IST
In a groundbreaking discussion at the ET Brand World Summit 2025, Prabhu Karthikeyan emphasised the importance of a science-first approach to health and wellness, particularly focusing on the national movement of gut health.
Karthikeyan highlighted consumer education as a vital component in this journey, as he navigated the Direct-to-Consumer (D2C) landscape to build awareness and trust through scientifically backed products. His work aims to transform health conversations by grounding them in science and fostering informed consumer choices within the wellness sectors.
The D2C model plays an essential role in reaching end consumers directly, enabling better educational outreach and engagement. The discussion revolved around the D2C landscape, with Karthikeyan's work resonating with a community of over 2 million+ industry professionals.
The mobile application of our website offers a convenient way to access this discussion, as well as the latest insights and analysis on the D2C landscape and health and wellness. Users can save their favourite articles, stay updated with notifications for updates, and even access the website's content offline.
Engaging with the content discussed at the ET Brand World Summit 2025 has never been easier. Subscribe to our Newsletter for the latest insights and analysis, or connect with us via Telegram, Facebook, or a copy link. The mobile application provides a flexible platform to engage with the content without relying on a desktop or laptop.
Join the movement today and make informed choices for your health and wellness. Visit our website or download our mobile application to stay updated on the latest discussions and trends in the health and wellness sector.
- Prabhu Karthikeyan, speaking at the ET Brand World Summit 2025, advocated a science-first approach in health and wellness, specifically focusing on the national movement of gut health.
- Karthikeyan underscored the significance of consumer education for this purpose, utilizing the Direct-to-Consumer (D2C) platform to educate and engender trust with scientifically validated products.
- By grounding health conversations in science, Karthikeyan's work intends to spur informed choices within the wellness sector, influencing thousands of industry professionals.
- The mobile application of our website provides effortless access to this discussion, along with recent perspectives on the D2C landscape and health and wellness.
- The application allows users to save articles, receive updates, and access content offline, offering a versatile platform for engaging with content without requiring a desktop or laptop.
- Subscribe to our Newsletter, connect through Telegram or Facebook, or use a copy link to engage with discussions and trends in health and wellness, all conveniently accessible through mobile technology.
- Embrace the health and wellness movement by making informed decisions; stay up-to-date on the latest trends by visiting our website or downloading our mobile application today.
