"Blue Tribe Foods Expands Offering: Introduces KLAW, the Totally Tempting Supergrain Treat for the Contemporary Snacker"
Kickin' It Up a Notch: Introducing KLAW Supergrain Protein Puffs
Blue Tribe Foods, the loveable plant-based food company, is shaking things up in the healthy snack market with their new offering, KLAW Supergrain Protein Puffs. Say goodbye to boring, bland snacks and hello to a bold, protein-packed range that combines clean nutrition with mouth-watering tastes. KLAW is here to revamp your snacking game and leave you craving for more.
At the heart of KLAW lies Blue Tribe's commitment to pushing boundaries in the food industry, especially in the wholesome snacking segment. They want to redefine what it means to munch on something healthy without sacrificing flavor[3]. KLAW is designed to be a game-changer, providing a fun, protein-rich, and playful snack option that's got energy and swagger[1].
What sets KLAW apart from the competition is its unique supergrain blend, which includes nutrient-dense ingredients like jowar, moong daal, pea protein, red rice, quinoa, rice, chickpeas, and soy protein. Each and every bite promises a celebration of nutrition and indulgence. And with an impressive 9 grams of protein per serving, you know you're fueling your body right[1][3][4].
But let's talk about what really takes KLAW to the next level – the flavor. Launched in three bold and daring flavors – Sweet Chilli, Spicy Guava, and Pudina Blast – each puff is an unexpected explosion of taste. Sweet Chilli offers a lip-smacking Thai-inspired tang that's sure to awaken your taste buds, Spicy Guava delivers a unique fruity-fire combo that's quintessentially Indian, and Pudina Blast packs a refreshing punch with an edge[1].
KLAW isn't just some run-of-the-mill healthy snack; it's a tasty evolution of clean eating. Developed for those moments when you need a snack that's smart, functional, and delicious, KLAW is baked (not fried), made with olive oil, and contains no artificial nasties. It's a snack that's healthy, yet a true pleasure to indulge in[1].
Speaking about the launch, Sandeep Singh, co-founder of Shivanika Foods, said, "We saw a clear shift in people's snack preferences – they want a genuinely wholesome experience without compromising on taste. KLAW takes that to heart, offering a unique blend of supergrains that adds depth to both the nutritional profile and the product's texture. It's a smart choice for moments of indulgence." Nikki Arora Singh, co-founder of Shivanika Foods, added, "We created KLAW to put the fun back into healthy snacking. Everything, from the product to the packaging to the brand identity, is designed to be cheeky, energetic, and full of personality. We wanted it to appeal to a new generation of snackers who are savvy with their choices but don't want to give up on taste or vibes. That's why we've crafted the 'Devilishly Good' brand identity – it perfectly encapsulates our spirit."
KLAW Supergrain Protein Puffs are available on quick commerce platforms like Zepto and Swiggy Instamart across Delhi, Mumbai, and Bangalore. You can also find them in select offline stores and General Trade and Modern Trade channels in Delhi and Mumbai. At an affordable MRP of just Rs. 50 per pack, KLAW offers a guilt-free indulgence anytime, anywhere[1].
To amplify the launch, KLAW has rolled out a multi-platform marketing campaign that includes influencer content, in-store wet sampling, and RWA activities to raise awareness and encourage product trials in key markets.
At Shivanika Foods, they're on a mission to revolutionize the future of snacking, making it healthy, sustainable, and guilt-free. With their two brands, Blue Tribe and KLAW Snacks, they're determined to create a healthier, tastier, and more responsible world, one snack at a time[3]. So, are you ready to take a bite out of something delicious and nourishing? Then it's time to give KLAW a try – the perfect fusion of clean eating, bold flavors, and pure joy.
- The new offering from Blue Tribe Foods, KLAW Supergrain Protein Puffs, promises to redefine snacking by combining clean nutrition with mouth-watering tastes.
- KLAW's unique supergrain blend includes nutrient-dense ingredients like jowar, moong daal, pea protein, red rice, quinoa, rice, chickpeas, and soy protein, offering a celebration of nutrition and indulgence.
- With an impressive 9 grams of protein per serving, KLAW is not just a healthy snack, it's a smart choice for moments of indulgence.
- Launched in three bold flavors – Sweet Chilli, Spicy Guava, and Pudina Blast – each puff is an explosion of taste, delivering a Thai-inspired tang, a fruity-fire combo, or a refreshing punch with an edge.
- KLAW Supergrain Protein Puffs are available on quick commerce platforms like Zepto and Swiggy Instamart, and in select offline stores in Delhi, Mumbai, and Bangalore.
- The marketing campaign for KLAW includes influencer content, in-store wet sampling, and RWA activities to raise awareness and encourage product trials.
- By creating KLAW, Blue Tribe Foods aims to revolutionize the future of snacking, making it healthy, sustainable, and guilt-free, one snack at a time, contributing to a healthier, tastier, and more responsible world.
